These Amazon Kindle adverts are really fascinating, and I think this is how I can see my stop motion film being done, I like how props float in and out and how the clothes slip on and off in each scene, this could be how the clothing changes thoughout the film. It seems stop motion works well with a quirky, up beat theme such as with these videos which I think are really successful. I know it will be hard to achieve such a flawless stop motion however I would really like to try and achieve something simmilar, which looks effortless.