Monday, 16 May 2011

SWOT Evaluation

Strengths
  1. Concept & Narrative: I feel my concept is strong and has a clear meaning and is easy to follow throughout the film. Even though I have taken lots of different influence from various places I feel they have all come together cohesively and everything looks like it belongs together
  2. Team Working & Organising: This project has involved a lot of team working and organisation skills from me. Organising the location, 4 site visits, 2 model agencies, 4 models, make up artists, accessory and jewellery designers, music composer, photographer and assistants, required a great deal of time management and thorough plan.
  3. Styling: For this project I got a bit more hands on with the styling than I have done with previous projects, I made some of the bits such as the skirt, necklace and pompoms and I think the looks wouldn't have been the same without these bits and wouldn't have reflected my vision for the outfits. Also I extended my sourcing to people at uni because after using some garments from a student for a previous shoot I found that having that element of uniqueness with the styling is a bonus.
  4. Flip Book: My flip book has had a lot of positive feedback for its professional appearance and overall impact, during my mock interview they said that my book should have been the first thing that I showed because its a really professional way of presenting my work in hard copy. I'm really glad I took the effort and time to put together the book, as I am really happy with the way it turned out.
  5. Photoshop & InDesign: I have always had fairly good skills when it came to using photoshop and indesign, however for this project it has really pushed my skills further and they have developed a bit more. Due to the fact that my photographer didn't have any professional lighting, the lighting of the final pictures are a bit all over the place, so I had to photoshop a large percent of the final images to get them looking cohesive.
  6. The Team: I think despite the problems I had finding models, with so many cancellations I ended up with a pretty good set of models, all of whom looked good on camera and took direction well especially as stop motion is so long to shoot. Also, my photographer Jacqui, who I had worked with before, is a talented photographer and gave me some good lighting despite not having proper kit. Also my make up artist Caitlin, worked really hard as she had a lot of make up and hair changes to do. I think we all worked really well together and I tried really hard to help everyone out (by providing pose boards and make up boards) and make everyone feel comfortable. 
Weaknesses
  1. Stop Motion: I fully stand by my decision to do stop motion, as when it works it looks really interesting and I like the quirky element it adds, however I feel in areas of my film the sequences don't match together too well and parts are a bit jolty. Also I feel that parts are too much like stills put together rather than a flowing sequence of stills, however I guess this is just the nature of stop motion sometimes.
  2. Editing: The decision to edit the film myself was my own, so I have no one else to blame for the editing of the film. Some parts are a bit dodgy and parts are too fast, however I tried my hardest and it took a long time, and I don't think I would have ever of been happy with it, I could have spent forever tweaking it, but I didn't want anyone else to edit it and I wanted full control over that area.
  3. Commerciality: I feel that my work wouldn't be appropriate for a commercial purpose. My film isn't trend led or based around anything that would be relevant to the commercial world. With sites such as SHOWstudio, this isn't such a problem however I think that it would be very hard to place my film somewhere, however I created this film as a way of promoting myself to show my skills, not necessarily thinking about where it would be placed in the industry.
  4. Communication: I have always struggled with talking about my work, especially in front of a group however I have had real trouble this year communicating my ideas clearly to the tutors and I feel that's where things get confused. I'm not really sure why this has happened, I think MPP really made me doubt a lot of things about myself and what I was doing at uni, which I guess made me loose my confidence with speaking about my work.
Threats
  1. Relying on other people: Part of the role I do is organising other people, however people are not very reliable, this project I had a massive problem organising models, I had so many drop out and cancel last minute and many more who weren't available, however at the last minute everything came together. Also I was relying on my photographer to get lighting as I was after a very specific effect and she wasn't able to get lighting, this is something that was out of my control and we had to make do with what we had.
  2. Sourcing: Finding exactly the right clothing that I am thinking of is very difficult. This is why for this project I have made some of the pieces to get the right look, as relying on whats available in the shops is very tricky and not always what I am after.
Opportunities
  1. Technical: The opportunities I have had have mainly been learning new technical processes. I have improved my InDesign and Photoshop skills as well as skills with film editing, which will be helpful to know in the future.
  2. Assisting: During the shoot I had a lot of opportunities to help out Jacqui with the lighting and photography which gave me a better knowledge of the photography side of things, such as how is best to get the right shot and the type of appropriate lighting, whether natural or flash lighting would work best. 

Clearly me and Jessie J think alike....

While watching a music channel Jessie J's new video for her new song comes on.... and she has used suspiciously similar themes to mine! Thought it was quite funny. Clocks spinning and exploding, black creatures, corridors, old houses. Guess shows what can be done with a massive budget!






Friday, 13 May 2011

NoShow

This is my video of the catwalk show at NoShow, until my camera died. The show was great and the catwalk was amazing, everyone's work looked so good, really proud of everyone. My film however was not really shown how I would have liked as the music was so quiet you couldn't hear it, and I don't think my film is as good without the music. But I got good feedback on my flipbook which is something.

Thursday, 12 May 2011

Final Film


The Persistence of Time from Laura Collins on Vimeo.

Here is my final film in alls its glory. The final music from Emma really sets it off amazingly.

Wednesday, 11 May 2011

Flip Book

Here is my final Blurb book, I am really happy with it! It is massive and the pictures have come out really good quality, it is also quite easy to flick through and gives a new dimension to my film. I have got this stand for it which I will use at NoShow and GFW because I don't want my book just put somewhere flat, I want it propped up so people can see it and it looks more professional.




Music from Emma


Here is my final film with the start of the music Emma is doing for me, she sent me what she started with to see what I thought and so she was going in the right direction. I really like what Emma has done and was exactly what I was after, I did suggest to Emma that the ticking at the start needed to stop a bit later/earlier because it ends at a bit of a strange place, also I said that I liked the parts that were layered with all the different sounds so to continue with sections like that further on. Usually with films, you edit the film to the music however Emma has done a great job of editing the music to the film and timed it perfectly for example the bit at the end with the door. I am really happy with what she has produced and I am looking forward to seeing the rest!

Tuesday, 3 May 2011

CV

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Marketing Plan

Currently I am in the process of writing my marketing plan. I am finding it very confusing writing a marketing plan, my film isn't something that would be 'marketed' it wouldn't be something that would be sold, like a print etc, someone interested in my film would be interested in me and my skills, so for this reason I am struggling to write a marketing plan in the right context. Also, the fact that I'm not a 'brand' and have no interest in working freelance, I am struggling to see myself in that light for the purpose of the marketing plan. I still am going to write the marketing plan, as I do think in someways it will help, particularly with trying to explain where I see my film being placed.
The most appropriate place for my film would be SHOWstudio, my film is not a commercial film and was not made for advertising purposes, so SHOWstudio being a place for creative fashion film is the best platform for my film. In the future I would quite like to create fashion films for a fashion magazine, as I think this is an area in which fashion magazines are starting to use more, however as my film isn't very trend led it wouldn't be appropriate for a fashion magazine.