Tuesday, 3 May 2011

Marketing Plan

Currently I am in the process of writing my marketing plan. I am finding it very confusing writing a marketing plan, my film isn't something that would be 'marketed' it wouldn't be something that would be sold, like a print etc, someone interested in my film would be interested in me and my skills, so for this reason I am struggling to write a marketing plan in the right context. Also, the fact that I'm not a 'brand' and have no interest in working freelance, I am struggling to see myself in that light for the purpose of the marketing plan. I still am going to write the marketing plan, as I do think in someways it will help, particularly with trying to explain where I see my film being placed.
The most appropriate place for my film would be SHOWstudio, my film is not a commercial film and was not made for advertising purposes, so SHOWstudio being a place for creative fashion film is the best platform for my film. In the future I would quite like to create fashion films for a fashion magazine, as I think this is an area in which fashion magazines are starting to use more, however as my film isn't very trend led it wouldn't be appropriate for a fashion magazine.